Major Automotive Company
Our client, a nimble automotive marketing team couldn’t afford any delays when activating campaigns and promotions. The team had a major focus on sponsorship and sporting activations and often needed to be reactive in order to get the most out of their events. It was common for the team to be running multiple campaigns at a time, across multiple states and would often find themselves stalled by slow internal legal approval processes. Promotional Ts&Cs would often take 2-3 weeks to turn around.
Our client started using the Promotion Wizard platform and very quickly learnt that they could take the stress out of creating Ts&Cs and obtaining permits. “It takes us less than a day to get our Ts&Cs back sometimes” said their Sponsorship Coordinator. “Now that we know how easy it is, we’d struggle to run promotions without Promotion Wizard”.
A process that often took the marketing teams weeks to navigate now takes less than 24 hours, meaning the team can be nimble and reactive enough to get the right activations live at the right times. The team can now afford to focus on building the best possible campaign and be rest assured that they will get all Ts&Cs and permits on time and exactly how they need them.