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Game of Chance Benefits

By Sharmila Pamamull, Senior Counsel

27 July 2020

Game of chance benefits

A game of chance promotion is a competition whereby the winner is picked at random and skill plays no part in the deciding of the winner.

Conducting a game of chance competition is beneficial for a number of reasons, as outlined below:

  • Game Builds sales and profits
  • Increases brand awareness
  • Increase customer marketing database
  • Creates a reason to buy your product/service
  • Creates word of mouth

There is evidence that game of skill promotions produce very few entries compared to a game of chance, due to the extra effort required to enter a game of skill.

Therefore, if you are wanting to increase sales and your marketing database then always try to go with the game of chance option despite any permit costs as it will yield better results for your business.

Need T&Cs for your promotion? Try Promotion Wizard.

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