Instagram has issued a set of rules for conducting promotions. The Instagram Promotion Guidelines are available to view at: https://help.instagram.com/179379842258600
An overview of the main rules are listed below:
- Entry Mechanic – Cannot ask entrants to inaccurately ‘tag’: You must not inaccurately tag content or encourage users to inaccurately tag content (example: don’t encourage people to tag themselves in photos if they aren’t in the photo)
- You are responsible for the competition: You are responsible for creation of the competition terms and conditions & compliance of the competition with any rules/regulations
- What the competition terms and conditions must contain?
- A complete release of Facebook by each entrant or participant; and
- Acknowledgement that the promotion is in no way sponsored, endorsed, administered by or associated with Facebook.
If you require advice or competition terms for your next Instagram campaign please contact the Plexus Promotion Wizard team.