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Abridged Terms and Conditions

By Sharmila Pamamull, Senior Counsel

01 January 2018

Abridged terms and conditions

So you’ve organised the full terms and are ready with the creative – but have you included what you need on the creative?

When running a promotion or offer, you must include the abridged terms on all creative.

  • Abridged terms are also known as short terms or abbreviated terms.
  • These terms outline the key conditions of the promotion to a consumer.
  • For trade promotions, it is a requirement under the various State/Territory rules and regulations to include this on all advertising.

Depending on what’s included in the creative, and which State(s)/Territories the promotion/offer is running in, you may be required to include more details, or in some cases less details.

Plexus Promotion Wizard enables you to apply for promotional terms and conditions in less than 15 minutes and launch your promotions and marketing activities faster complete with a guaranteed 24-hour turnaround, taking the stress out of tight project timelines.

The platform allows for almost every possible type of promotion and if you run into any hurdles, rest assured our promotional Lawyers are available to lend a hand to provide advice for difficult promotions and competition ideas that are outside the box.

Speak to our promotional Lawyers and try Promotion Wizard for free today

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