Skip to main content

Syd & Melb Lawyers: Plexus presents new research The Agile Legal Function live in Oct. Get Tickets.

Gift with Purchase Promotions

By Sharmila Pamamull, Senior Counsel

31 January 2019

Gift with purchase promotions

To fully maximise the breadth and success of any promotion you need to make it as easy as possible for the consumer to not only participate but also be rewarded.

What type of promotion drives the likelihood for consumers to switch brands?

Infographic promotions guarranteed value

Consumers show a clear preference for a guaranteed reward as the certainty of the reward forms part of the overall value equation in the consumer’s mind. Essentially:

The closer the reward to the point of purchase + the lower the amount of effort required by the consumer = the greater the likely impact.

This is what makes Gift with Purchase promotions so compelling to consumers. For a guaranteed Gift with Purchase, you can also forgo the full terms and conditions, and instead only have abridged terms and conditions on all promotional advertising which outline the key conditions of the offer.

Want to know more about Gift with Purchase promotions? Speak to our marketing compliance Lawyers.

Try Promotion Wizard for free

Latest Articles

Digital Transformation

A General Counsel's guide to modernising their legal function.

Digi transform ebook

Increase productivity, reduce workloads and simplify your legal processes on a platform built for in-house teams.

Want to speak to someone instead?

Call us on 1300 983 907

Your Ebook is on its way to your inbox!

You can also download via the link below:

Download now

Thanks for reaching out.

One of our consultants will be in touch shortly.