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Instagram Competition Terms and Conditions

By Sharmila Pamamull, Senior Counsel

29 July 2020

Instagram Competition Terms and Conditions

Instagram has issued a set of rules for conducting promotions. The Instagram Promotion Guidelines are available to view at:

An overview of the main rules are listed below:

  • Entry Mechanic – Cannot ask entrants to inaccurately ‘tag’: You must not inaccurately tag content or encourage users to inaccurately tag content (example: don’t encourage people to tag themselves in photos if they aren’t in the photo)
  • You are responsible for the competition: You are responsible for creation of the competition terms and conditions & compliance of the competition with any rules/regulations
  • What the competition terms and conditions must contain?
    • A complete release of Facebook by each entrant or participant; and
    • Acknowledgement that the promotion is in no way sponsored, endorsed, administered by or associated with Facebook.

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