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Can you ask an entrant to purchase alcohol to enter a competition?

By Sharmila Pamamull, Senior Counsel

31 August 2017

The simple answer is YES, but you may need to impose limitations.

The basic principle to follow is that the advertising or promotion of liquor must not encourage the consumption of liquor in excess of quantity and/or speed, or reward such drinking behaviour.

Entry limits

Where an on-premise purchase is required for entry (e.g. purchase at a bar, venue, pub, etc where drink purchase is consumed on premises), generally imposing a LIMIT ON EACH ENTRANT OF ONE (1) ENTRY PER DAY is acceptable.

Other factors to keep in mind when conducting a purchase-alcohol-to-enter competition:

The above is NOT intended to be an exhaustive list in respect to compliance with the various liquor guidelines nationally.

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