Plexus Events: GC Thought Leaders of the Future
Most legal functions continue to cling outdated operating models with no transformation plan. They do so at their peril.Read the article
The simple answer is YES, but you may need to impose limitations.
The basic principle to follow is that the advertising or promotion of liquor must not encourage the consumption of liquor in excess of quantity and/or speed, or reward such drinking behaviour.
Where an on-premise purchase is required for entry (e.g. purchase at a bar, venue, pub, etc where drink purchase is consumed on premises), generally imposing a LIMIT ON EACH ENTRANT OF ONE (1) ENTRY PER DAY is acceptable.
Other factors to keep in mind when conducting a purchase-alcohol-to-enter competition:
The above is NOT intended to be an exhaustive list in respect to compliance with the various liquor guidelines nationally.
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