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Marketing Compliance | How to design your trade promotion

By Sharmila Pamamull, Senior Counsel

30 November 2019

Whether you are running a game of skill or game of chance, there are different things that you might consider when you are designing your trade promotion. Depending on your objectives of your promotion, you might want your participants to purchase an item to enter a draw, share a post on social media, or submit their details through an online form to enter.

It might be a good idea to personalise your promotion to your brand and products to increase audience engagement. However, it is important to remember that each layer you add to your entry process also adds an extra step or complexity which might deter someone from completing the entering process.

Around 77% of Australians prefer a promotion that is easy to participate in. (IMI International, ProTrack 2019)

Here are some key factors to keep in mind when planning your promotions:

Designing a promotion? Apply for T&Cs in 15mins with Promotion Wizard.

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