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Instant win promotions are usually considered games of chance in Australia. Accordingly, competitions permits will be required as follows:
Instant win promotions are a great way to add excitement to the consumer journey, and promote sales, as each purchase adds to the chance of winning. Some common instant win promotion mechanics include:
There are unique requirements in several states and territories for instant win promotions, including:
In addition to the above, it is a requirement for national promotions that all advertised prizes be given away. This can be done via a second chance draw, and therefore consideration must also be given to how entrants data is captured and how the second chance draw will be conducted.
In some instances, a waiver can be submitted to avoid a second chance draw, however this depends on where the promotion is being conducted, the prize value and pool, and the entry mechanic. Please contact Plexus for assistance.
For more information on instant win promotions, or assistance with drafting competitions terms, please contact the Plexus Promotion Wizard legal team.
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