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Businesses have been choosing to run trade promotions on social media since its inception. Social media platforms are enabling marketing to reach new levels of engagement, personalisation and reactiveness.
But is utilising social media platforms worth all the hype?
Promotions that require the entrant to physically enter on social media will discourage 1 out of 3 consumers. (IMI International, ProTrack 2019) For example:
Why is this? There’s a few key things that make people wary of entering a promotion on Facebook/Instagram/Twitter:
To avoid discouraging entrants, consider setting up a microsite with a competition entry form, or ask entrants to email directly.
Want to hear more about entry methods? Contact our team at firstname.lastname@example.org for assistance in conducting your next trade promotion.
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