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Social media terms and conditions: what do I need to consider for a Twitter contest?

By Sharmila Pamamull, Senior Counsel

30 July 2020

Twitter has their own set of guidelines for conducting competitions on their platform, available at: https://help.twitter.com/en/rules-and-policies/twitter-contest-rules.

Common Mechanics

The most common Twitter entry mechanics include:

General Rules/Guidelines

Entry Requirement – Public Profile Required?

If you are requiring entrants to use their own Twitter profile for entry, ensure you are clear that they must post from a ‘public’ profile in order for you to view their tweet.

Discourage the creation of multiple accounts

Must include a rule stating anyone found to use multiple accounts will be ineligible.

Discourage posting the same Tweet repeatedly

Do not run a promotion which encourages posting the same tweet repeatedly, e.g. whoever retweets the most wins.

Twitter recommends including a limit of 1 entry per person each day.

Ask people to mention you in their update so you can see all the entries

If you require an entrant to tweet to their own account for entry, you need a way to view all entries.

If the tweet mention your Twitter account (e.g. @XX), you’ll be able to see all the updates in your Notifications timeline.

Simply running a public search may not show every single update, and some contestants may be filtered from search for quality.

Hashtag used must be relevant

If you are asking people to include a hashtag in their tweet, it must be relevant to the update, e.g. #contest or #yourcompanyname

Remember to ensure that your competition also complies with the Twitter general rules available at: https://help.twitter.com/en/rules-and-policies#twitter-rules.

If you have any questions regarding your next Twitter campaign please contact the Plexus Promotion Wizard team.

Run your Twitter promotion with Promotion Wizard

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