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Twitter has their own set of guidelines for conducting competitions on their platform, available at: https://help.twitter.com/en/rules-and-policies/twitter-contest-rules.
The most common Twitter entry mechanics include:
If you are requiring entrants to use their own Twitter profile for entry, ensure you are clear that they must post from a ‘public’ profile in order for you to view their tweet.
Must include a rule stating anyone found to use multiple accounts will be ineligible.
Do not run a promotion which encourages posting the same tweet repeatedly, e.g. whoever retweets the most wins.
Twitter recommends including a limit of 1 entry per person each day.
If you require an entrant to tweet to their own account for entry, you need a way to view all entries.
If the tweet mention your Twitter account (e.g. @XX), you’ll be able to see all the updates in your Notifications timeline.
Simply running a public search may not show every single update, and some contestants may be filtered from search for quality.
If you are asking people to include a hashtag in their tweet, it must be relevant to the update, e.g. #contest or #yourcompanyname
Remember to ensure that your competition also complies with the Twitter general rules available at: https://help.twitter.com/en/rules-and-policies#twitter-rules.
If you have any questions regarding your next Twitter campaign please contact the Plexus Promotion Wizard team.
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