Plexus appoints former Gadens Partner David Smith as Legal Practice Director

08 January 2025

Andrew Mellett

Founder & Executive Director

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Today, Plexus reinforced its leadership in legal transformation by appointing former Gadens and Corrs Chambers Westgarth partner, David Smith, as Legal Practice Director. Smith’s appointment reflects the growing shift towards technology-driven models that challenge traditional law firm structures, driving greater innovation and operational efficiency in how in-house legal teams operate.

With 25 years of experience as a partner, Smith is widely recognised for his expertise in intellectual property, consumer law, advertising and marketing law, trade promotions, and privacy law. Recognised as a thought leader in marketing compliance and trade promotions, Smith has been consistently named by Best Lawyers in Intellectual Property Law, Information Technology Law, Gaming Law, and Privacy & Data Security Law.

Smith will play a key role in expanding Plexus’ rapidly growing Marketing Compliance division and helping customers navigate regulatory complexities more effectively. With a focus on broadening Plexus’ legal service offerings, Smith aims to strengthen Plexus’ position as a trusted partner in regulatory compliance.

Smith shared: ​“I have long admired Plexus as a ​‘new law’ pioneer and have been consistently impressed by its dedication to innovation. Plexus helps in-house legal teams focus on strategic work by automating routine tasks, streamlining operations, and improving efficiency. Compared to traditional firms, Plexus is far ahead in leveraging technology to support legal functions, and I firmly believe that teams embracing these solutions will gain a competitive edge.”

Plexus CEO Andrew Mellett welcomed Smith’s arrival, reinforcing the company’s mission to transform legal value. ​“David’s expertise strengthens our ability to drive real impact for our customers. His appointment strengthens our vision to free legal teams from low-value work, allowing them to focus on strategic business priorities. This is another step in our journey to enable the world’s top companies to deliver legal work faster, better, and more cost-effectively than ever before.”