‘That’s not a revenue model’: firms stuck in factory age, says Tim Williams

01 August 2017

Leading US-based consultant and former advertising executive Tim Williams has a strong message for professional services firms that still bill based on time.

Your revenue model? Well, it isn't a revenue model at all.
"Apple has a revenue model, Tesla has a revenue model – professional service firms don't," he says, sipping a latte in a back alley in Sydney.

"They only have a costing model."

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Originally published in The Australian Financial Review by Katie Walsh.

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