Breaking: Axiom acquires Plexus’s flexible legal talent division Plexus Engage. Learn more.

How to run a competition on social media

31 July 2018

Sharmila Pamamull

Senior Counsel

Share article
How to run a competition on social media

Businesses have been choosing to run trade promotions on social media since its inception. Social media platforms are enabling marketing to reach new levels of engagement, personalisation and reactiveness.

But is utilising social media platforms worth all the hype?

Promotions that require the entrant to physically enter on social media will discourage 1 out of 3 consumers. (IMI International, ProTrack 2019) For example:

  • Comment on a promotional post to enter;
  • Post a photo to enter; or
  • Re-post to enter (not allowed on Facebook, only Instagram and Twitter).

Why is this? There’s a few key things that make people wary of entering a promotion on Facebook/Instagram/Twitter:

  • The entry itself is very public – people don’t want to be judged by their peers;
  • The entry method seems too informal to be genuine; and
  • Publicly posting in a general forum exposes the entrant’s profile to others in the forum.

To avoid discouraging entrants, consider setting up a microsite with a competition entry form, or ask entrants to email directly.

Guaranteed compliance for your next competition, sorted.

Plexus Promotion Wizard offers end-to-end legal support for competitions & promotions. Custom T&Cs and the right permits without any hassles, 90% faster and half the cost of traditional legal firms.

Learn more

Subscribe

Get weekly legal transformation best practices, benchmarks and trend analysis in your inbox:

Thanks for subscribing

We use cookies on this site to enhance your user experience and improve our services. By using our website, we assume you're ok with this. View our privacy policy for details.

Get your free eBook!

Modernise your legal function with the Digital Transformation Guide for General Counsels.

Digital Transformation Guide