Terms & Conditions
Tooheys SOO 2025 On Pack Promotion ("Conditions of Entry")

Promotion

Tooheys SOO 2025 On Pack Promotion

Promoter

Lion - Beer, Spirits & Wine Pty Ltd ABN 13008596370, Level 7, 68 York St, Sydney, NSW 2000, Australia. Ph: 1800 308 388

For any inquiries regarding this Promotion, pleas e contact the Promoter via [email protected] or on 1800 308 388

Promotional Period

Start date: 07/04/25 at 09:00 am AEST

End date: 31/07/25 at 11:59 pm AEST

Eligible entrants

Entry is only open to Australian residents who are 18 years and over.

How to Enter

To enter the Promotion, the entrant must complete the following steps during the Promotional Period:

• purchase any specially marked case of Tooheys (“Promotional Carton”), to share, from any store within Australia which sells the Promotional Carton (includes their respective online stores) (“Participating Store”); and

• visit ifeellikeatooheys.com.au (or scan the QR code found on the Promotional Carton), follow the prompts to the Promotion entry page; and fully complete and submit the online entry form with their personal details (first name, last name, email address, mobile number, date of birth and postcode), the details of their purchase (the date and Participating Store), the unique code found on the Promotional Carton and (optional) if applicable, select the tick box to consent to receipt of marketing from the Promoter.

Instant Prize winners will be notified on screen upon entry form submission, subject to verification.

The entrant must fill out the online entry form for every entry.

Proof of Purchase: The entrant must retain proof of purchase. The proof of purchase required is the unique code featured within the Promotional Carton.

Entries permitted

Multiple entries permitted subject to the following:

• limit one (1) entry permitted per Promotional Carton purchase;

• limit one (1) entry permitted per person per day

• maximum of five (5) entries permitted per person throughout the Promotional Period;

• only one (1) unique code per entry is permitted;

• the same unique code cannot be used more than once;

• unrecognised codes will be deemed invalid; and
• each entry must be submitted separately and in accordance with the entry instructions above

Total Prize Pool

Up to AUD $2,012,035.00

Prize Details

Prize Conditions

2025 Ampol State of Origin Tickets Prize Conditions:

• This prize is for or relates to the 2025 Ampol State of Origin Game III at Accor Stadium on 09/07/25 (the “Event”). Tickets will be delivered in the days leading up to the Event. If the winner is unwilling or unable to attend at the designated time for the Event, they forfeit the prize and the Promoter is not obliged to substitute the prize.

• The Event tickets are subject to the event venue and ticket terms and conditions, including any applicable age restrictions. The Promoter and event organisers hereby expressly reserve the right to eject any winner and/or his/her companion for any inappropriate behaviour, including but not limited to intoxication, whilst participating in any element of the prize.

• All costs associated with travel to and from the Event will be the responsibility of the winner and their guest for the prize.

Instant Prize 9 Prize Conditions:

The prize awarded will be based on the Participating Store of entry as outlined below*:

• Dan Murphys or BWS: The prize is a $10 Dan Murphy’s/BWS voucher, redeemable for any Tooheys Ultra product (valid until 21/08/25 for Dan Murphy’s vouchers and 31/08/25 for BWS vouchers).

• Cellarbrations, IGA Liquor, Porters Liquor, The Bottle-O, Thirsty Camel or Big Bargains: The prize is a $10 Tooheys Digital Prepaid Gift Card.

• NT residents and all other retailers (not mentioned in the above): The prize is a $10 Digital Vault Prepaid Mastercard.

*Prizes are only redeemable at the same Participating Store of entry.

Gift Card/Voucher Prize Conditions:

• Any ancillary costs associated with redeeming a gift card/voucher are not included. Any unused balance of a gift card/voucher will not be awarded as cash. Redemption of a gift card/voucher is subject to any terms and conditions of the issuer including those specified on a gift card/voucher.Any ancillary costs associated with redeeming the Digital Vault Prepaid Mastercard or Adidas Digital Prepaid Gift Card (each a “Card”) are not included. The Card must be activated within 2 months of issue and is valid for 12 months after activation. At expiry of the Card any unused balance will be forfeited. Eligible Customers will not receive notice prior to expiry. Card expiry and balance can be found on your mobile device in the Vault App. The Card is issued by EML Payment Solutions Limited ABN 30 131 436 532 AFSL 404131 (“EML”) and distributed by Vault Payment Solutions Group Pty Ltd, ABN 66 632 373 105 (“Vault”). AFSL 404131 pursuant to license by Mastercard. See www.vaultps.com.au/terms for terms and conditions. Mastercard and the circles design are registered trademarks of Mastercard International Incorporated.

• Adidas Digital Prepaid Gift Card can only be used at Adidas retail stores, Australia wide.

Tooheys Branded Jersey, Tooheys Branded T-Shirt and Tooheys Branded Cap & Socks Prize Conditions: The winner must redeem the prize at a Tooheys store.

Tooheys Merch Store Prize Conditions: The Code is redeemable on the Tooheys Merch Store for the awarded merchandise or Tooheys prize. Not redeemable for cash and cannot be used for payment of credit or trade accounts: Must be redeemed before expiry date 29/08/25. Purchases exceeding available balance require difference paid by another method. We reserve the right to change any terms contained in these Terms of Use at any time.

Winner notification

Instant Prize winners will be notified on screen upon entry form submission, subject to verification.

Instant Prizes 1 and 2 winners will be published at ifeellikea.tooheys.com.au by 09/06/25 and 02/08/25 (respectively).

Unclaimed Prizes

Instant Prize 1 must be claimed by 24/06/25 at 12:00 pm AEST. In the event of an unclaimed Instant Prize 1, the prize(s) will be drawn on 25/06/25 at 01:00 pm AEST at Pilgrim Communications, 51A/23 Norton Street, Leichhardt NSW 2040. The winner will be notified by email and phone within 2 days of the draw, and will be published at ifeellikea.tooheys.com.au by 27/06/25.

All other instant prizes (excludes Instant Prize 1) must be claimed by 29/08/25 12:00pm AEST. In the event of an unclaimed Instant Prize, the prize(s) will be drawn on 04/09/25 12:00pm AEST at Pilgrim Communications, 51A/23 Norton Street, Leichhardt NSW 2040. The winner(s) will be notified by email and phone within seven (7) days of the corresponding draw, and will be published at ifeellikea.tooheys.com.au by 08/09/25.

Further Conditions

1. The entrant agrees and acknowledges that they have read these Conditions of Entry (and Schedule) and that entry into the Promotion is deemed to be acceptance of these Conditions of Entry (and Schedule). Any capitalised terms used in these Conditions of Entry have the meaning given in the Schedule, unless stated otherwise.
2. The Promotion commences on the Start Date and ends on the End Date ("Promotional Period"). Entries are deemed to be received at the time of receipt by the Promoter and not at the time of transmission or deposit by the entrant. Records of the Promoter and its agencies are final and conclusive as to the time of receipt.
3. Valid and eligible entries will be accepted during the Promotional Period.
4. Employees (and their immediate family members) of the Participating Stores, agencies/companies directly associated with the conduct of this Promotion, the Promoter, businesses involved in determination of winner/s for the Promotion, businesses involved in the management of the Promotion, any organisation benefiting from the Promotion, the Promoter’s distributors, suppliers, subsidiary companies/businesses and associated companies and agencies are not eligible to enter. "Immediate family member" means any of the following: spouse, ex-spouse, de-facto spouse, child or step-child (whether natural or by adoption), parent, step-parent, grandparent, step-grandparent, uncle, aunt, niece, nephew, brother, sister, step-brother, step-sister or 1st cousin.
5. Instant Win and Instant Win – Winning Moments:
   1. Instant Win – Winning Moments (Instant Win Prizes 1-5): There will be 89 ‘winning moments’ during the Promotional Period. The first valid entry received after a 'winning moment' will be declared an instant winner, subject to verification.
   2. Winning moments for Instant Win Prize 1 will take place during the first 8 weeks of the Promotion only (i.e. 07/04/25 - 03/06/25).
   3. Instant Win (Instant Win Prizes 6-9): The probability of winning an Instant Prize (6-9) is 1 out of 6.
   4. Winners will be notified on screen upon entry form submission, subject to verification.
   5. Quality control errors will not invalidate an otherwise valid prize claim.
   6. Unless otherwise due to fraud or ineligibility under these Conditions of Entry, all prize claims in excess of the advertised prize pool will be honoured.
   7. Instant win game materials void if stolen, forged, mutilated or tampered with in any way.
   8. There are 881,000 specially marked packs available in this Promotion.
   9. Any won but not claimed Instant Win Prizes over the value of $100 will be entered into the applicable Unclaimed Prize Draw.
6. If any winner chooses not to take their prize (or is unable to), or does not take or claim a prize within a reasonable time, as specified by the Promoter, or is unavailable, they forfeit the prize and the Promoter is not obliged to substitute the prize.
7. Where entry is allowed by purchase or subscription, the cost of the product or service is no greater than the cost would be without the opportunity to participate in the Promotion.
8. Entrants must keep their proof of purchase specified in the How to Enter section for each entry as proof of purchase ("Proof of Purchase"). If an entrant fails to produce the Proof of Purchase for a specific entry or each entry, as and when requested by the Promoter, the Promoter has the right to invalidate the entrant's respective entry/entries for which Proof of Purchase cannot be provided and/or all entries submitted by that entrant and/or forfeit the entrant's right to a prize.
9. The Promoter supports the responsible service of alcohol and encourages consumers to enjoy alcohol responsibly. Entrants will be refused service of alcohol or provision of an alcohol beverage if it would breach any laws, codes or policies including those of the relevant liquor licensee relating to the responsible service of alcohol. Legal aged consumers are advised to consider the safe drinking levels recommended in the National Health and Medical Research Council Australian Guidelines to Reduce Health Risks from Drinking Alcohol. A full version of these Guidelines is available at https://nhmrc.gov.au/about-us/.... Please refer to the GL4001 'Liquor promotion guidelines' and GL4003 'Intoxication guidelines' at https://www.liquorandgaming.ns....
10. The value of the prizes is accurate and based upon the recommended retail value of the prizes (inclusive of GST) at the date of printing. The Promoter accepts no responsibility for any variation in the value of the prizes after that date.
11. No part of a prize is exchangeable, redeemable for cash or any other prize or transferable, unless otherwise specified in writing by the Promoter.
12. If a prize (or portion of a prize) is unavailable the Promoter reserves the right to substitute the prize (or that portion of the prize) to a prize of equal or greater value and specification, subject to any written directions of a regulatory authority.
13. No entry fee is charged by the Promoter to enter the Promotion. Where entry is allowed online, there is no additional cost to enter the Promotion other than any cost paid by the entrant to access the website or social media platform of entry via their Internet service provider.
14. Each prize will be awarded to the person named in the entry and any entry that is made on behalf of an entrant or by a third party will be invalid. If there is a dispute as to the identity of an entrant or winner, the Promoter reserves the right, in its sole discretion, to determine the identity of the entrant or winner.
15. Entrants' personal information will be collected by the Promoter. Personal information will be stored on the Promoter's database. If applicable, the Promoter may, if the entrant selects the respective tick box on entry, use this information for future marketing purposes regarding its products, including contacting the entrant electronically. The Promoter will handle personal information in accordance with its privacy policy which is located at https://www.lionco.com/legal/p.... The Promoter collects personal information about entrants to enable them to participate in this Promotion and may disclose the entrants' personal information to third parties including its contractors and agents, prize suppliers and service providers to assist in conducting this Promotion and to the State and Territory lottery departments as required under the relevant lottery legislation. If the entrant does not provide their personal information as requested, they may be ineligible to enter or claim a prize in the Promotion.
16. For the purposes of public statements and advertisements, the Promoter may only publish the winner's surname, initial and postcode of residence.
17. It is a condition of accepting the prize that a winner may be required to sign a legal release as determined by the Promoter in its absolute discretion, prior to receiving a prize.
18. If a prize is provided to the Promoter by a third party, the prize is subject to the terms and conditions of the third party prize supplier. The terms and conditions which apply to the prize at the time it is issued to the winner will prevail over these Conditions of Entry in the event of any inconsistency. To the extent permitted by law the Promoter accepts no responsibility or liability for any delay or failure by the third party to deliver the prize, any delay or failure relating to the prize itself or failure by the third party to meet any of its obligations in these Conditions of Entry or otherwise.
19. Any guarantee or warranty given is in addition to any relevant statutory guarantees and warranties and nothing in these Conditions of Entry restricts, excludes or modifies or purports to restrict, exclude or modify any statutory consumer rights under any applicable law including the Competition and Consumer Act 2010 (Cth).
20. If for any reason any aspect of this Promotion is not capable of running as planned, including by reason of computer virus, communications network failure, bugs, tampering, unauthorised intervention, fraud, technical failure or any cause beyond the control of the Promoter, the Promoter may in its sole discretion cancel, terminate, modify or suspend the Promotion and invalidate any affected entries, or suspend or modify a prize, subject to State or Territory regulation.
21. The Promoter reserves the right, at any time, to validate and check the authenticity of entries and entrant's details (including an entrant's identity, age and place of residence). In the event that a winner cannot provide suitable proof as required by the Promoter to validate their entry, the winner will forfeit the prize in whole and no substitute will be offered. Incomplete, indecipherable, inaudible, incorrect and illegible entries, as applicable, will at the Promoter's discretion be deemed invalid and not eligible to win. Entries containing offensive or defamatory comments, or which breach any law or infringe any third party rights, including intellectual property rights, are not eligible to win. The use of any automated entry software or any other mechanical or electronic means that allows an individual to automatically enter repeatedly is prohibited and may render all entries submitted by that individual invalid. The Promoter reserves the right to disqualify any individual who provides false information, fails to provide information, conspires with others to gain an unfair advantage or is otherwise involved in any conduct that involved manipulating, interfering or tampering with this Promotion or otherwise preventing the conduct of the Promotion as intended by the Promoter.
22. The Promoter reserves the right to disqualify entries in the event of non-compliance with these Conditions of Entry. In the event that there is a dispute concerning the conduct of the Promotion or claiming a prize, the Promoter will resolve the dispute in direct consultation with the entrant. If the dispute cannot be resolved the Promoter’s decision will be final.
23. The Promoter and its associated agencies and companies will not be liable for any loss (including, without limitation, indirect, special or consequential loss or loss of profits), expense, damage, personal injury or death which is suffered or sustained (whether or not arising from any person's negligence or wilful misconduct) in connection with this Promotion or accepting or using any prize (or recommendation). For the sake of clarity, this clause shall not apply where the Promoter has contributed to or caused such loss, expense, damage, personal injury or death and shall not apply to any liability which cannot be excluded by law (in each case the Promoter’s liability is limited to the minimum allowable by law).
24. The winner(s) will participate in and co-operate as required with all reasonable marketing and editorial activities relating to the Promotion, including (but not limited to) being recorded, photographed, filmed or interviewed and acknowledges that the Promoter may use any such marketing and editorial material without further reference or compensation to them.
25. The Promoter accepts no responsibility for any tax implications and the entrant must seek their own independent financial advice in regards to the tax implications relating to the prize or acceptance of the prize.
26. Failure by the Promoter to enforce any of its rights at any stage does not constitute a waiver of these rights.
27. Unless otherwise specified, a prize is a single event for the winner (and where relevant their guest) and cannot be separated into separate events or components.
28. Authorised under: NSW Authority No. TP/2606; SA Permit No. T24/2270 and ACT Permit No. TP 24/02974.