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Marketing Compliance | What terms and conditions does your trade promotion require?

By Sharmila Pamamull, Senior Counsel

31 October 2017

A Trade Promotion is a way for a business to expand and engage with its audience. While marketing teams tend to manage the bulk of the collateral, including the creative, of a trade promotion campaign, Australia has several legal requirements and criteria that must also be met that can require legal input. These terms and conditions can vary depending on if the promotion is being run nationally or within certain states.

The basic principle to follow: if you are running an offer, you generally don’t need full terms – however there are some exceptions.

FULL TERMS ARE REQUIRED FOR:

FULL TERMS MAY BE REQUIRED FOR:

YOU ONLY NEED SHORT TERMS FOR:

Keen to learn more about what terms and conditions you need for your next promotion? Contact our team at promotions@plexus.co for assistance in conducting your next trade promotion.

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