Articles About Marketing Compliance

ACT Trade Promotion - Everything You Need To Know

Everything you need to know about running a trade promotion in the ACT.

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QLD Trade Promotion - Everything You Need To Know

Everything you need to know about running a trade promotion in Queensland.

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VIC Trade Promotion - Everything You Need To Know

Everything you need to know about running a trade promotion in Victoria.

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What is a game of skill?

Selecting the right game design is critical for achieving a strong ROI. Here are the benefits of running a game skill promotion.

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Twitter Competition Terms and Conditions

Social media is an increasingly popular platform to run a competition. Here is what you should know before running a Twitter contest trade promotion.

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Trade Promotions Legislation in Australia

Trade Promotions Legislation in Australia. Learn the legislation for trade promotions for NSW, QLD, VIC, SA, ACT, WA, TAS.

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Trade Promotions Involving Alcohol

Conducting a trade promotion which involves the purchase of alcohol for entry or award of alcohol as a prize has certain restrictions. We have set out in this article the general requirements/considerations for alcohol promotions.

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What is a Game of Chance?

A game of chance is a game whose outcome is determined purely by chance. For example, it would be considered a game of chance if winners are determined by a random competition draw or a scratch and win mechanic, where no skill is involved in determining a winner.

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Learn conditions requirements competition draws

Competition Draws in Australia

For national game of chance promotions, a prize draw must be conducted within 30 days of the close date. Where practicable, members of the public should be given the opportunity to witness the competition draw.

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Learn eligibility criteria considerations

Trade Promotion Eligibility Requirements

What Trade Promotion Eligibility Requirements should you consider? It is important to outline in your competition terms and conditions who entry is open to.

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Competition Draws: Manual vs Electronic

Here's what you need to know when drawing your trade promotion winner.

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Instagram Competition Terms and Conditions

Competition Terms and Conditions: Instagram has issued a set of rules for conducting promotions. Here is a breakdown of requirements for terms and conditions for trade promotions run on Instagram.

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Facebook Competition Terms and Conditions

Facebook competitions are very common, however, there are a couple of T&C's you need to consider when running your next Facebook trade promotion.

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Instant Win Terms and Conditions

Everything you need to know when running your instant win and game of chance trade promotions. Instant win promotions are usually considered games of chance in Australia.

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Trade Promotion Terms and Conditions: Winner Notification Requirements for Australian States

Know the various state and territory requirements for notifying winners once they have been drawn in a game of chance.

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What Are The Requirements For My Trade Promotion's Electronic Draw?

Ensure you are compliant when you run your trade promotion's electronic draw.

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When is a Scrutineer Required for Competition Draws?

How to know if your trade promotion draw requires an independent scrutineer.

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Trade Promotion Permits in Australia

Learn the legislation applicable to NSW, QLD, VIC, SA, ACT, WA, TAS. Here is a break down of when you will and will not need a permit to run a trade promotion.

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Game of Chance Benefits

A game of chance promotion is a competition whereby the winner is picked at random and skill plays no part in the deciding of the winner. Choosing the right promotion design is critical for achieving ROI. Here is why you should consider a game of chance promotion..

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Trade Promotion Strategies

Trade promotion strategies: everything you need to know about running a trade promotion in Australia. A guide to running successful trade promotions.

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Trade Promotion Permits

Know how and where to apply for trade promotion permits before your competition goes live. Some states require a permit to run a promotion.

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Restarting Demand in a Post-COVID World

The team from Hive, IMI and Plexus share a wealth of research, insights, and case studies to help marketers understand and navigate the shifting landscape of consumer demand.

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Competition Terms and Conditions Template Australia

Terms and Conditions template for your promotions and competitions. Trade promotions require full competition T&C's, to set out the details of the promotion, protect the Promoter, and to comply with State and Territory regulatory requirements.

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Trade Promotion Mechanics

Our top five trade promotion mechanics to drive sales and generate brand awareness: Online entry forms, manual entry forms, social media entry, Instant win, Attend an event for entry.

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Game of Chance

Game of chance? Game of Skill? Choosing the right game design for your promotion is critical for successfully increasing brand awareness and sales, and promoting brand loyalty.

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Learn aadvertising wizard save time marketing review

Legal Marketing Compliance

Your legal marketing compliance is under control with Plexus Promotion Wizard. Read our strategies for implementing Legal review of marketing collateral and how to generate perfect terms and conditions.

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Learn how promotions drive switcch brands

What is a Trade Promotion?

What is a trade promotion? A trade promotion is a free-to-enter competition used by brands to promote products and services.

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Trade Promotion Optimisation

Whether you are running a game of skill or game of chance, there are different things that you might consider for trade promotion optimisation.

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Gift with Purchase Promotions

What type of promotion drives the likelihood for consumers to switch brands? The answer is simple: Gift with Purchase Promotions. Make sure you are getting the most value out of your promotion.

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How to run a competition on social media

How to run a competition on social media? Social media platforms are enabling marketing to reach new levels of engagement, personalisation and reactiveness. But is it worth all the hype?

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Abridged Terms and Conditions

Abridged terms and conditions are part of marketing compliance. So you’ve organised the full terms and are ready with the creative – but have you included what you need on the creative?

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Marketing Compliance Terms and Conditions Template

What terms and conditions does your trade promotion require? Terms and conditions can vary depending on if the promotion is being run nationally or within certain states. Make sure you don't get caught out when running your next trade promotion.

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Can you ask an entrant to purchase alcohol to enter a competition?

Promotions asking participants to buy a product to enter a competition is not a new thing, but it's not so straight forward when you ask them to purchase alcohol...

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How to choose the right prize for your promotion

Prizes are an essential element of a promotion… People won't enter if they don't want to win the prize on offer. So how do you get it right?

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Trade Promotion Strategy

Trade promotions are a great way to “activate” your brand and drive revenues. They enhance the loyalty of existing customers and encourage new customers to try your products or services for the first time.

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Learn about Marketing Compliance

ACT Trade Promotion - Everything You Need To Know

QLD Trade Promotion - Everything You Need To Know