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Twitter Competition Terms and Conditions

By Sharmila Pamamull, Senior Counsel

30 July 2020

Twitter Competition Terms and Conditions

Thinking of running your own Twitter competition but not sure where to start? Follow these steps to create your own Twitter competition, including:

1: choosing a prize,
2: game of skill vs game of chance
3: designing entry requirements

Things to consider when running a Twitter contest:

Twitter has their own set of guidelines for conducting competitions on their platform, available at:

Common Twitter contest ideas

Looking for some twitter contest ideas? Some of the most common Twitter entry mechanics include:

  • Directly reply to the competition tweet with an answer to a question/response/emoji/photo
  • Post to your own Twitter account with an answer/response/photo
  • First responses to tweet win

General Twitter contest Rules/Guidelines

Entry Requirement – Is a public profile required for Twitter competitions?

If you are requiring entrants to use their own Twitter profile for entry, ensure you are clear that they must post from a ‘public’ profile in order for you to view their tweet.

Discourage the creation of multiple Twitter accounts for competitions

Must include a rule stating anyone found to use multiple accounts will be ineligible.

Discourage posting the same Tweet repeatedly

Do not run a Twitter promotion which encourages posting the same tweet repeatedly, e.g. whoever retweets the most wins.

Twitter recommends including a limit of 1 entry per person each day.

Ask people to mention you in their update so you can see all the entries

If you require an entrant to tweet to their own account for entry, you need a way to view all entries.

If the tweet mention your Twitter account (e.g. @XX), you’ll be able to see all the updates in your Notifications timeline.

Simply running a public search may not show every single update, and some contestants may be filtered from search for quality.

Hashtag used must be relevant

If you are asking people to include a hashtag in their tweet, it must be relevant to the update, e.g. #contest or #yourcompanyname

Remember to ensure that your competition also complies with the Twitter contest rules and guidelines available at:

Want end-to-end legal support for your competitions and promotions? Promotion Wizard is 90% faster and half the cost of traditional legal firms.

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