Businesses have been choosing to run trade promotions on social media since its inception. Social media platforms are enabling marketing to reach new levels of engagement, personalisation and reactiveness.
But is utilising social media platforms worth all the hype?
Promotions that require the entrant to physically enter on social media will discourage 1 out of 3 consumers. (IMI International, ProTrack 2019) For example:
Why is this? There’s a few key things that make people wary of entering a promotion on Facebook/Instagram/Twitter:
To avoid discouraging entrants, consider setting up a microsite with a competition entry form, or ask entrants to email directly.
Plexus Promotion Wizard offers end-to-end legal support for competitions & promotions. Custom T&Cs and the right permits without any hassles, 90% faster and half the cost of traditional legal firms.
One of our consultants will be in touch ASAP to answer your questions and determine your requirements.
Want to speak to someone instead? Call us on 1300 983 907
One of our consultants will reach out to you shortly.
Get weekly legal transformation best practices, benchmarks and trend analysis.
Thanks for subscribing