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An essential guide to conducting trade promotions

Want to bump up your business or celebrate a product? Trade promotions, AKA competitions, are one of the most popular, easy and effective ways to drive interest and sales. We’ll leave the creative to you, but this simple guide will give you the key things you need to know for your next promotion.

  • Learn about the five W's of promotions
  • Understand how to ensure your promotion won't land your business in hot water
  • Uncover how to achieve your campaign goals
essential-guide-to-trade-promotions

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The key things you need to know for your next promotion.

“Plexus has gone over and above in reviewing and giving their input and guidance to Lion as well as creative agencies and partners that assist with delivering our promotions. Knowing that we have a trusted partner who is looking after the compliance side is a valued safety net for us.” 

Claire B Claire Bezuidenhout
Customer Marketing Manager, Lion