Plexus launches Marketing Wizard, bringing AI intelligence to marketing compliance

Today Plexus announced the launch of Marketing Wizard, an AI-powered compliance platform built to help marketing and legal teams move faster without putting the brand or business at risk.

As marketing scales, so do the regulatory and reputational risks. Marketing Wizard is the latest addition to Plexus’s AI-powered platform, trusted for over a decade by leading FMCG, retail, and financial services brands including Coca-Cola, L’Oréal, Lion, Woolworths, and AIA. It delivers instant, AI-powered compliance within the creation process, giving teams the speed to launch faster and the certainty that every asset meets legal and brand standards.

Powered by Plexus’s proprietary AI engine, Marketing Wizard references more than 230 industry laws, codes, and regulations, applying each organisation’s legal and brand intelligence to automatically approve compliant content and flag only higher-risk items. This cuts legal workloads and turnaround times from days to hours.

Plexus founder and CEO Andrew Mellett said the tension between speed-to-market and compliance has become “one of the most expensive productivity gaps in modern business. In most organisations, the marketing team is measured on speed, and the legal team is measured on risk,” Mellett explained.

“That’s created a structural bottleneck,” he said.

“Marketing Wizard uniquely closes that gap by embedding your organisation’s legal intelligence directly into the creative process.”

The growing cost of slow compliance

The launch comes at a time when marketing velocity is surging, with more content across more channels, under tighter budgets and growing regulatory pressure. According to Plexus, the average legal review takes seven to ten days, delaying launches and driving costly late-stage rework.

Mellett said that by automating standard compliance checks, the tool is already cutting up to 70 per cent of routine legal escalations, giving marketers instant, explainable feedback and freeing legal counsel to focus on higher-value work. “Our customers were telling us that legal review had become a drag on growth. This changes that,” he said.

Compliance, reimagined as creation

Marketing Wizard analyses marketing copy, ads, and content in seconds, applying more than 230 regulations, including the AANA Code of Ethics and Australian Consumer Law, alongside each company’s unique brand, policy, and legal standards.

“We’ve designed Marketing Wizard to make marketing compliance feel like collaboration,” said Cadell Falconer, Head of Product at Plexus. “It’s a system that learns your brand, speaks your language, and helps everyone work with more confidence.”

Key capabilities include:

• Instant, AI-driven compliance scanning across copy, ads and creative
• Embedded legal knowledge for Marketing self-service guidance
• Real-time risk scoring and intelligent routing
• Unified workflow with version tracking and audit history
• Smart content QA for grammar, spelling, and brand consistency

From friction to advantage

“Compliance is often viewed as the cost of doing business. We see it as the enabler of faster, safer creativity,” Mellett said. “When you give teams instant legal confidence, you don’t just save time, you increase marketing output, reduce external legal spend, and build trust in your brand.”

Early adopters have reported campaign launch speeds up to five times faster, with a measurable reduction in late-stage agency changes and external legal costs.

A new model for marketing and legal collaboration 

Marketing Wizard integrates seamlessly with existing creative and content workflows, allowing both Marketing and Legal to collaborate in a single environment.

“By putting legal guidance where marketing happens, we’re freeing both teams to focus on what really matters, creating and protecting brand value,” Mellett said.