LocalEyes retail media boosts trade promotion efficiency with Plexus

LocalEyes faced increasing complexity managing promotions that needed to be engaging, easy to execute for individual stores, and legally compliant across multiple channels, which involved intricate entry mechanics and tailored terms and conditions for unique retail setups.

Martine Moore, Campaign Operations Manager, reflects:

“Our competitions can be quite complex because of how our networks are set up. We need to create something easy for retailers to execute and customers to engage with. Plexus helps us manage this complexity with expert legal support and smooth execution.”

Using Plexus Promotion Wizard, LocalEyes drastically simplified its promotion application process by generating clear, compliant terms and conditions automatically tailored to different channels and competition mechanics. This included handling complex combined mechanics, such as scan and entry form-based promotions, with expert legal advice ensuring strict regulatory adherence.

Key results include:

• Simplified promotion applications generating compliant T&Cs backed by expert legal reviews.

  Rapid 24-hour turnaround on legal queries, reducing approval delays from weeks to hours.

  Increased efficiency via easy duplication and editing of frequently used promotion templates, saving time and effort.

  Confident execution of complex national campaigns supporting local store flexibility and shopper engagement.

“I appreciate how easy Promotion Wizard is to use. Being able to duplicate past campaigns saves me from starting from scratch each time. Having Plexus review our submissions within 24 hours instead of waiting a week keeps our processes smooth and fast.”

• Trusted legal compliance support enabling LocalEyes to scale and adapt trade promotions swiftly nationwide.

• Reduced risk of confusion or regulatory breaches through precise legal oversight.

• More time for marketing teams to focus on growth and engagement instead of legal logistics.

• Faster, simpler campaign approvals thanks to automation coupled with expert human counsel.

LocalEyes’ partnership with Plexus exemplifies how legal automation transforms complex, multi-tiered trade promotions into compliant, scalable, and efficient marketing programs that empower local retail success.